100% White Hat Seo Ranking Case Study
How we increased Traffic & Rankings for a new client in less than one month.
In this post we are going to show you step by step how we were able to more than double the Traffic & Rankings for one of our clients in less than one month using White Hat Seo Strategies. The following is the gist of the strategies applied by us on this website
- Improve On-Site Layout
- Improve Site Structure
- Improve User Interface
- Reduce Bounce Rate
- Increase Social Interaction
- Increase Conversions
- Improve Content Visibility
- Create Linkbaits
- Create Watershed / Breakthrough Posts
- Generate Whitehat Links
Everybody does that What’s New?
Precisely, everybody does that but the way we do it is different. We analyse effect of each change and if it is giving us good SEO ROI then we go ahead and tweak it and improve it until we have juiced it to the full.
Can you give an Example?
In this case we started engaging website customers using link-baits / breakthrough posts and it started to show us promise and the visitors were reacting favorably to the content. So, we started creating good link-baits / breakthrough post once or twice a month and started promoting that particular piece of content using Social Media, Email lists etc. The result was good stream of visitors to the website, increase in social engagement, increase in returning visitors etc. That started to generate natural links to that piece of content which led to increase in rankings of that post and due to improvement in site structure, increase in overall ranking of the website.
So you see how we check SEO ROI for one activity and improve on things which are giving us positive Seo ROI.
OK enough said about that. See the detailed action taken by us on various factors of the website.
Improve On-Site Layout
When we started analysing the website we found that the overall layout of the website was not very visitor friendly or engaging to the visitors that the website was getting. We tweaked the front page layout and did A/B Testing (Split Testing) till we found the one which was giving the best conversion and click through rates for our visitors.
Improve Site Structure
We found that the overall site structure was not optimised for indexing, link juice flow and link juice retention. Further, many pages of website were buried deep in the navigation making it difficult to google to index them. We suggested the client to immediately change the site structure keeping in view our recommendations and we got a huge bump up one week after making the changes. This was one of the most rewarding change we made.
Improve User Interface
We also Split Tested and made various changes to improve user engagement and interaction which helped in reducing bounce rate and increased number of returning users.
Reduce Bounce Rate
This is one of the major factors nowadays and most of the website suffer from it but know very little to do about it. Improving Site Layout, Structure and User Interface helped in lowering bounce rate overall on the website. But we undertook various other strategies to reduce bounce rate and increase time on site. The list of steps taken as given as under
- Identified high bounce rate content pages and take corrective action to improve bounce rate
- Incorporated Slideshows with Prev & Next buttons to increase number of page visits and time on site
- Incorporated Videos to increase time on site
- Improve Search Engine visibility of Index pages to increase number of page visits
Increase Social Interaction
Social Interaction is increasingly becoming a hot source of Traffic as well as increase in Search Engine Visibility. It may not be as powerful as backlinks but is the future of search engine rankings. It also helps in adding authority & trust to a website and increase in conversions due to social proof. We took a number of steps to increase social interaction with this website.
- Incentivised Social Sharing
- Split Testing of Social Button Layouts & Desings
- Increase in Social Posts
- Increase Interaction on Social Sites
- Implementing Social Comment System on the Website
We undertook split testing of various layouts etc. to ensure increase in goal conversion rates for this website.
Improve Content Visibility
By improving site layout, site structure and other steps mentioned above we were able to improve content visibility of the website on search engines as well as social media. This created a self fueling loop where search engines sent us more visitors which increased the websites social media reach which in turn improved our search engine visibility.
We advised the client to create content which was thought provoking, visually stunning, engaging to increase the flow of natural links to the website. This helped the website in improving reference and returning visitors.
Create Watershed / Breakthrough Posts
We also advised our clients to create “Watershed Posts” as we like to call them. These are basically the best of the best content which is a must read to anybody in the niche. This helped the website garner lots of natural links (after proper promotion) even from some of our competing websites.
Generate Whitehat Links
This is the last but most important factor in ranking. All the above changes helped the website get noticed in the search engine and added a factor of trust & authority but to truly increase website ranking we needed high quality white hat links. We focused on doing the following to get good quality links for the jump in website rankings.
- Get the Website Featured on Niche Related Blogs
- Get the website featured on Local News Websites
- Get the Watershed Posts featured on various High Quality Places
- Get links from our own and related Youtube Videos
- Getting links from High Quality Niche Related Web Directories
Now, there is it our overall strategy threadbare for anybody to copy on how we have more than doubled the traffic and rankings for a website in one month.