How to do Article Marketing & Guest Blogging after recent Google Link Schemes Document Update

[text_box title=”” text=”” margined=”yes”]Google has recently updated its Link Schemes Document in Google Webmasters guidelines and has incorporated Article Marketing & Guest Blogging with Optimised Anchor Text as an example of Link Schemes.[/text_box]

What it means?

It means that from now on officially any Article Marketing & Guest Blogging with “Optimised Anchor Text’ is considered as Link Scheme which may lead to penalties by Google. I am of the opinion that this is only a afterthought by Google. Google was already considering Article Marketing as spam and Matt Cutts has said on various videos as well as in seminars that Article Marketing does not add any value. This can also be seen with the downgrading of various Article Directories in the SERPs.

Guest Blogging is also not a surprise, Matt Cutts i.e. Google Spam Team Head, has on various occasions said that Spammy Guest Blogging is not welcome and Guest Blogging for links is going to get your website penalised.

Now, I do not believe everything that Mr. Matt Cutts says or what Google is saying but once that say that they are going to go after certain tactics, they do it pretty hard, even to the extent of loosing some good White Hat sites like the WPMU fiasco of Penguin update or the Hue and Cry when Panda was unleashed. So, if you have not heard the warning bells before, now its in black and white so stop linking to your Money Websites from Article Directories or Guest Blogging.

Would Article Marketing & Guest Blogging die now?


Many people will stop using Article Marketing & Guest Blogging now thinking that this is the end of SEO. That is even good for people like us who know how to use Article Directories & Guest Blogging now for good SEO effect without getting that dreaded penalty. This is the effects of the changes which we are likely to witness in both these fields

Article Directories

People will stop using them altogether from the fear of Google Penalties and moderators at the Article Directories will become hawkish leading to increase in quality articles at the directories. This will also reduce the number of submissions and reduce competition for people like us.

Guest Blogging

The Blog Owners are going to face a hard landing, they will not get the same premium on posts as they were demanding before this change. Also, Google may reduce the overall weight-age of Guest Blogging links. People will stop doing Guest Blogging altogether if they are doing for link building.

So How to use Article Directories and Guest Blogging Now?

That is the burning question. Well its all common sense. Google algorithm classifies sites based on various criteria which is the core of Google Algorithm and has not changed since Google started. What has changed is the finesse with which Google now implements the criteria. All google updates be it Farmer, Panda, Penguin etc. are based on the same criteria to bring the user the best relevant search results. So if you follow the criteria and do not spam then you are good to go. Even WPMU was penalised due to existing footer links in their themes which is against Google TOS.

Lets come to the moot point. How to use these techniques for SEO Now?

I am providing below my strategy to use Article Marketing & Guest Blogging. This is the most common sense use without leading to future penalties and increasing your website authority. This strategy will help in increasing your Authority, Website Authority, Branding etc. Google is nowadays very conscious of brands, mentions and authority.

[checklist type=”checked”]

  • Submit Articles to only High Quality Top Article Directories with PR > 1
  • Link to only your Google+ Profile or Facebook Page or Twitter Profile (I prefer Google+ Profile)
  • Make sure your Google+ Profile or Facebook Page or Twitter Profile has a link to your website
  • Use Unoptimised Anchor Text like Your Name, Company Name, “Google+ Profile”, Find me here etc.
  • Don’t use spammy articles
  • Submit the Article links your your Social Media Accounts



How this strategy will benefit me?

[checklist type=”dotted”]

  • Increase Author Authority: Google is now highly sold to Authorship, so getting your Personal Profile will increase its overall authority and if you link to any other website thereafter you get an increased ranking automatically
  • Increase Branding: This strategy will increase your branding as Google will see that you are branding all your Social Media Accounts and caring for the same.
  • Save from Penalties: Since you are using Social Medial accounts and not linking to your website directly, your money site will not get penalised even if in rare of rarest case your Social Media profile is slapped (I have not heard of any such thing). Also, in case your Social Media account is penalised just stop linking from it.
  • Common Sense: Author Box on Article Directories & Guest Blogging is to give information about the author and where to find them and linking to your social media accounts is common sense thing to do



Optimised Anchor Text

Optimised Anchor Text is using one or more keywords mainly in links coming to your website for e.g. if you are trying to rank for “blue widgets” and your landing page is optimised for “Blue Widgets” and you are also getting most of the links from “Blue Widgets” or related terms like “Blue Widgets Online”, “Blue Widgets for Sale” etc. then your website would be considered as having “Optimised Anchor Text” for your keyword “Blue Widgets”. This will in most cases attract Google Penguin Penalty.


  • Manoj

    I have few questions regarding this article:

    1. Submit Articles to only High Quality Top Article Directories with PR > 1 ???? Is it possible to get high quality with PR 1? if yes then kindly describe.

    2. You had mentioned that use only one social media link i.e, Google + or FB or Twitter. Then at the last point you had mentioned submit your article on social media a/c. is it same by mistake or means to do in various Social media a/c?

    • Ashish Ahuja

      I said high quality more than PR 1, every person has own risk threshold somebody may like more than PR3 and somebody may go with more than PR1

      I meant instead of linking to the website directory link to your social media accounts from the articles. Further, you should also submit your article link on social media for added authority to the article url itself. Both are different things

      • Manoj

        But Sir, these are the same things we do on regular basis but no impact.

        • Ashish Ahuja

          I am going to write a post on how google ranks website and evaluates a website, if you evaluate the website against the criteria I am going to explain then you would understand where the sites you are working on are lacking.

          • Manoj

            Thanks Sir

  • Trisha Agarwal

    his is going to come out worse than I mean it, but unless i missed something massive (quire possible) then there is a big issue here.

    It may seem an obvious thing to ask, but how does Google know a guest post from a non-guest post? Many blogs today are collaborative that may involve several bloggers chiming in. Some more regularly than others. Are new ones “Guest” until the by-line shows up some more?

    Where is the metadata that tells Google “this is a one time thing! Not a member of the usual blogging team!”

    If this is being done by algorithm, then there must be a programatic way to identify a guest post with some level of reliability. If it’s by human review then good content should prevail.

    Many great blogs aren’t owned really by any one blogger but a head of editorial. If these are somehow protected I think this article needs to explain far more concretely how those blogs are ok and guest posts by great contributors are not.

    Your most founded advice seems to be the same as in the video: don’t let junk into your content set. That’s not really a big leap to take.

    If anyone has accepted pay for articles planted on their sites I NEED to discuss the fortune that I administer for the Sultan of Cabo Verde. It’s waiting in a Swiss bank account and there is an opportunity here for easy money that you won’t want to miss!

    • Ashish Ahuja

      Hi Trisha,

      That is a valid point there. How does google differentiate between an editorial post and a guest blogging effort?

      For what I have understood till now, google is going to go after websites which have signals similar to article directories but created like a blog i.e sites having posts about various irrelevant topics to the blog main theme, spinned / low quality / duplicate content, post velocity etc. i.e. for me it looks like google will have a site level downgrading of external links. If a website has lots of these issues then google will devalue the external links on the domain as a whole instead of valuing each page as separate.

      This is my opinion, Google may have other ways of finding out if the guest post is low quality post made only for the purpose of backlinks.